Klaviyo Product Events

Klaviyo Virtual Product Events

credits

Client — Klaviyo
Created by — Black Math

my role

Associate Creative Director

project details

branded event package — set design / shoot / editorial — animated product demos — social & web content creation

Over the course of 2021-22, Black Math partnered with Klaviyo to produce four quarterly editions of their virtual product events. Each keynote package that we delivered included:

• Filmed content from their CEO + 3-5 other expert speakers

• Animated product demos announcing new features throughout

• Event graphics (title cards, lower thirds, 20-min countdown video prior to launch)

• User interviews recorded via Zoom

• Two 30-second hype videos to gain traction for the event

• Social cutdowns + blog content for after the launch

I oversaw the creative process from start to finish, under the wings of our ECD Jeremy Sahlman who paved the way and crafted the vision early on.

Success on these projects required a deep understanding of Klaviyo’s product offerings (oftentimes studying complex Figma wireframes of unreleased technology) — plus constant juggling of dozens of deliverables & overlapping deadlines, always leading up to a non-negotiable live premiere date. Our clients were looking for Apple-level keynote quality on a less-than-Apple budget, which presented a fun challenge in many ways.